top of page

visionary merch is restocked! shop now.

Project Brief

Crystal Cook is a Divorce and Relationship Coach that specializes in helping women navigate the difficult journey of divorcing a narcissist. Crystal came to us without a website, having built her entire business off social media and word-of-mouth. We developed her brand identity, social media assets and the web UI so she can reach and help more women.

Case Studies

Crystal Cook Coaching

Logo Design + Brand Identity + Web Design

Where We Started

CC Coaching is set out to help more women navigate divorce while preserving their mental and financial health. We have worked with coaches before, but this was a new niche to explore. Our client was also starting from sketch with her web presence.

We sat down with the owner to understand who she was, who she serves, and what she offers in order to create a brand identity that speaks to the women she helps.

The Problem


Create mockups of each page of the sitemap to aid in web copy creation.

Design a brand identity kit including a new logo, color palette and typography.

Develop a web copy strategy that speaks directly to the needs of her target audience.

Design a responsive web UI to help her reach more women easier.

Create a style guide to use on all digital and print materials.

Develop a sitemap to ensure her clients have an experience that results in a commitment.

The Process

Logo Design + Brand Identity

We've developed a unique branding questionnaire to ensure our brand design both tells a story and communicates brand values to the target audience.

Together we developed a typography system and color palette that was both strong, timeless and classy using serif fonts and shades of blue and green.

Brand Attributes

Based on the information we gathered, we know our client helps women take control of their divorce and come out on the other side happy and mentally healthy. A keyword that stuck out during our conversation was: transformation. We took the idea of transformation, paired with a few favorite logos submitted our client and landed on the idea of using a butterfly as the basis. Butterflies develop through metamorphosis -- Greek for transformation. Check out a few ideas below.

Web UI + Design

We designed the new website with the primary purpose of converting visitors to coaching clients. To do this, we built out wireframes and a web copy framework to work from.

After a deep dive into the coaching space, we discovered that web copy is conversational -- designed to build a personal connection to the reader and their current situation. This made it simple to position Crystal as the expert with a solution to their problems.


We partnered with our client to create all the necessary designs and assets to accomplish the goals we set out at the beginning of the project.

A new logo that communications the mission of the company.

A responsive website built using Wix to send traffic for her offers.

Personalized copy development that speaks directly to the target audience.

A new design system for a cohesive look across all channels.

The Result

We were able to partner with our client to deliver an important solution for women navigating a difficult, life-changing experience.

New logo that represents her clients: strong and classy.

A brand identity system to keep a cohesive look across all digital entities.

A brand new UI to help turn new visitors into clients.

Zate Nite

Brand Identity + Web Design

Zate Nite is a media platform and dating platform aimed at changing the narrative for Black and brown daters, starting with the date night experience. We developed the brand identity, landing page and beta web platform.


Logo Design + Web Design + UX/UI Design

sayBLOWE is a new NFT marketplace aiming to transform the web3 community with the power of hip-hop. We refreshed the logo, developed the brand identity, designed the website and partnered with blockchain developers to design the custom NFT marketplace.

Ready to work with us?

Let's do it! Click the button below to schedule a brief 30 minute consultation with us.

bottom of page